One page per service, written for humans
A single 'Services' page listing eleven offerings will not rank for any of them. Give each service its own page with real detail, pricing guidance and genuine answers to the questions customers ask on calls.
If you sell in multiple cities, build a page per city too — but write each one properly. Copy-pasted location pages with the city name swapped get ignored.
Your Google Business Profile is half the battle
For local searches, the map pack often gets more clicks than the results below it. Complete the profile, add real photos monthly, and ask happy customers for reviews consistently.
Reply to every review, including the bad ones. It is visible, it is human, and it influences the people reading.
Speed and structure
Compress your images, remove the plugins you stopped using, and make sure the site is genuinely usable on a mid-range phone on mobile data.
Clean headings, descriptive page titles and a sensible URL structure still matter. None of this is exciting, and all of it works.